Ink 48 Privacy Statement

Privacy Policy

Effective Date: 4/29/2026
Last Updated: 4/29/2026

Ink 48 Hotel (“Ink 48,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a reservation, communicate with us, subscribe to our emails, participate in promotions, or interact with our marketing initiatives.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, automatically through our website, or from third-party service providers and booking partners.

This may include:

Contact information, such as your name, email address, phone number, mailing address, and company name.

Reservation and stay information, such as arrival and departure dates, room preferences, special requests, booking history, and guest profile details.

Marketing preferences, such as your email subscription status, campaign engagement, interests, and communication preferences.

Payment and transaction information, which may be processed by secure third-party payment providers.

Website and device information, such as IP address, browser type, device type, pages visited, referring website, location data, cookies, and analytics data.

Communications, including inquiries submitted through forms, email, phone, chat, social media, or other channels.

Promotional information, such as contest entries, survey responses, offer redemptions, and event registrations.

2. How We Use Your Information

We may use your information to:

Process reservations, bookings, payments, and guest requests.

Provide hotel services and personalize your guest experience.

Respond to inquiries, requests, comments, or customer service needs.

Send transactional communications related to reservations, confirmations, changes, cancellations, or stay details.

Send marketing emails, newsletters, special offers, event invitations, and promotional messages, where permitted by law.

Manage advertising, retargeting, and digital marketing campaigns.

Analyze website performance, campaign performance, guest behavior, and marketing effectiveness.

Improve our website, services, offers, guest experience, and communications.

Conduct surveys, contests, promotions, or market research.

Maintain security, prevent fraud, and protect our property, guests, employees, systems, and business operations.

Comply with legal, regulatory, accounting, tax, or contractual obligations.

3. Email Marketing and Promotional Communications

If you sign up for our emails, make a reservation, submit a form, participate in a promotion, or otherwise provide your email address, we may send you marketing communications about Ink 48 Hotel, including special offers, packages, events, dining, amenities, and other hotel-related news.

You may opt out of marketing emails at any time by clicking the “unsubscribe” link included in our emails or by contacting us using the information below.

Please note that even if you opt out of marketing emails, we may still send you non-promotional communications, such as reservation confirmations, pre-arrival details, post-stay messages, account notices, service updates, or legally required communications.

For U.S. email marketing, commercial emails should include a clear opt-out mechanism and a valid physical mailing address under CAN-SPAM requirements.

4. SMS/Text Message Marketing

If we offer SMS or text message marketing, we will only send promotional text messages where we have obtained appropriate consent. Message frequency may vary. Message and data rates may apply.

You may opt out of SMS marketing at any time by replying STOP or following the instructions provided in the message. You may also contact us directly for assistance.

Transactional or service-related text messages may still be sent where permitted by law, such as reservation updates, arrival information, or guest service communications.

Because text message marketing may be regulated under the Telephone Consumer Protection Act and related rules, SMS campaigns should use clear consent language and straightforward opt-out instructions.

5. Cookies, Pixels, and Website Tracking

Our website may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to collect information about your browsing activity and interactions with our website and marketing campaigns.

These technologies may help us:

Remember your preferences.

Measure website traffic and performance.

Understand how visitors use our website.

Personalize content and offers.

Track email and ad campaign performance.

Serve relevant advertising on third-party platforms.

Retarget visitors who have shown interest in Ink 48 Hotel.

We may work with third-party platforms such as website analytics providers, advertising networks, booking engines, CRM systems, email marketing platforms, social media platforms, and hospitality technology partners.

You can typically manage cookie settings through your browser. Some website features may not function properly if cookies are disabled.

6. Third-Party Advertising and Analytics

We may use third-party advertising and analytics partners to help us understand website behavior, measure campaign effectiveness, and deliver relevant advertising.

These partners may collect information about your interactions with our website and other websites over time. This may include device identifiers, IP address, browsing behavior, approximate location, and campaign engagement.

Depending on your location, you may have the right to opt out of certain targeted advertising, data sharing, or tracking activities.

7. How We Share Information

We do not sell your personal information in the traditional sense. However, we may share information with trusted third parties to operate our business and provide services.

We may share information with:

Hotel ownership, management, and affiliated hospitality entities.

Booking engines, reservation platforms, and property management systems.

Email marketing, CRM, and guest messaging providers.

Payment processors and fraud prevention providers.

Website hosting, analytics, and advertising partners.

Social media and digital advertising platforms.

Survey, reputation management, and guest feedback tools.

Event, promotion, or partnership vendors.

Legal, accounting, insurance, and professional advisors.

Government authorities, regulators, or law enforcement where required by law.

We may also share information in connection with a business transaction, such as a merger, sale, financing, reorganization, transfer of hotel ownership, or change in management.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

For New York businesses handling private information, the SHIELD Act requires reasonable administrative, technical, and physical safeguards.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining guest records, conducting marketing, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information, business needs, legal requirements, and operational requirements.

10. Your Privacy Choices

Depending on your location and applicable law, you may have certain privacy rights, including the right to:

Request access to the personal information we maintain about you.

Request correction of inaccurate information.

Request deletion of certain personal information.

Opt out of marketing emails.

Opt out of SMS marketing.

Opt out of certain targeted advertising or data sharing.

Request more information about how we collect, use, or disclose your information.

To exercise your rights, please contact us using the information below.

California privacy rules, where applicable, require businesses to provide notice about categories of personal information collected and the purposes for which they are used.

11. California Privacy Notice

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, phone number, IP address, or online identifiers.

Commercial information, such as reservation history, purchases, offers redeemed, or guest preferences.

Internet or network activity, such as website usage, ad interactions, and browsing behavior.

Geolocation information, such as approximate location based on IP address.

Inferences, such as preferences, interests, or marketing segments.

Other information you voluntarily provide to us.

We may use this information for the business and commercial purposes described in this Privacy Policy.

We do not knowingly sell personal information for monetary compensation. However, certain uses of advertising cookies, pixels, or analytics tools may be considered “sharing” or “targeted advertising” under some privacy laws.

California residents may request access, correction, deletion, or opt-out of certain sharing activities by contacting us.

Do Not Sell or Share My Personal Information:
[Insert link or instructions if applicable]

12. International Visitors

If you visit our website from outside the United States, please note that your information may be processed and stored in the United States or other countries where our service providers operate. Privacy laws in these locations may differ from those in your country of residence.

13. Children’s Privacy

Our website and marketing initiatives are intended for individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take reasonable steps to delete it.

14. Links to Third-Party Websites

Our website may contain links to third-party websites, including booking platforms, social media pages, restaurant partners, event partners, or local attractions. We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

For questions about this Privacy Policy, your personal information, or your privacy choices, please contact us at:

Ink 48 Hotel
653 11th Avenue
New York, NY 10036
United States

Email: [email protected]